Privacy Policy
Last Updated: January 1, 2026
Principal LA ("we," "our," or "us") operates the Goals mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App.
Information We Collect
Account Information
When you create an account, we collect:
- Email address
- Password (encrypted, never stored in plain text)
- Account creation date
User-Generated Content
When you use our App, we collect:
- Plans and tasks you create
- Notes and descriptions you add
- AI conversation history with our planning assistant
- Calendar sync preferences
Automatically Collected Information
We automatically collect:
- Device type and operating system
- App usage analytics (screens visited, features used)
- Crash reports and error logs
- Network connection status
Subscription Information
If you subscribe to premium features:
- Subscription status and plan type
- Purchase history (processed by Apple App Store or Google Play Store)
- We do NOT store payment card details
How We Use Your Information
We use your information to:
- Provide and maintain the App
- Process your plans and tasks
- Enable AI-powered planning assistance
- Sync your data across devices
- Send important service notifications
- Improve our App and develop new features
- Detect and prevent fraud or abuse
Third-Party Services
We use the following third-party services:
Firebase (Google)
Anthropic (Claude AI)
Sentry (if applicable)
Data Storage and Security
- Your data is stored securely in Firebase Cloud (Google Cloud Platform)
- Data is encrypted in transit (TLS) and at rest
- We implement industry-standard security measures
- Access to your data is restricted to authorized personnel only
Data Retention
- Account data: Retained until you delete your account
- Plans and tasks: Retained until you delete them or your account
- AI conversation history: Retained for 12 months, then automatically deleted
- Analytics data: Retained for 26 months
- Crash reports: Retained for 90 days
Your Rights
You have the right to:
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate data
- Deletion: Request deletion of your account and data
- Export: Download your plans and tasks
For EU/EEA Residents (GDPR)
You have additional rights including:
- Right to data portability
- Right to restrict processing
- Right to object to processing
- Right to lodge a complaint with a supervisory authority
For California Residents (CCPA)
You have the right to:
- Know what personal information is collected
- Know whether personal information is sold or disclosed
- Say no to the sale of personal information (we do not sell your data)
- Equal service and price
Children's Privacy
Our App is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
International Data Transfers
Your data may be transferred to and processed in the United States and other countries where our service providers operate. We ensure appropriate safeguards are in place for such transfers.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the new Privacy Policy in the App
- Updating the "Last Updated" date
- Sending an email notification for significant changes
Contact Us
If you have questions about this Privacy Policy or your data:
- Email: hello@principal.la
- Company: Principal LA, a California company
Data Deletion Requests
To delete your account and all associated data:
- Go to Settings in the App
- Select "Delete Account"
- Confirm deletion
Or email us at hello@principal.la with the subject "Data Deletion Request."
By using Goals, you acknowledge that you have read and understood this Privacy Policy.