Become a Coach

Common questions

What is Goals?

Goals is an app where people tell us what they want to achieve and we help them figure out what to do next. AI breaks each goal into a step-by-step plan with one clear daily action.

How does coaching work?

Everything happens inside the Goals app. People browse coaches, choose one whose practice fits their goal, and start working together through the app. Sessions, messages, and plan check-ins all live in one place.

What's the coaching process like?

You and your client agree on a cadence and meet inside the app. Between sessions you can see how their plan is going, send messages, and shape their next steps. The work stays visible to both of you so nothing slips through.

What would I do as a coach?

Help your client clarify what they want, shape their plan, and stay with them as they put it into practice. Day to day: review their progress, message between sessions, run live conversations, and adjust their plan as life shifts.

Do I need certifications?

Bring your experience and your track record. That's what we evaluate, alongside how you describe your approach.

How do I get paid?

Clients pay you in the Goals app via Stripe. We process the payment and route your share directly to your connected account so the money flow stays clean and automatic.

What does Goals take?

A flat 15% platform fee on every payment. You keep 85%, and we handle the rest, including processing, payouts, and platform costs.

Can I set my own rates and offers?

Yes. You define your price, your session format, and the kind of work you take on.

Why coach on Goals

A built-in audience

Reach motivated people already working on goals inside the app. Your clients arrive ready to make progress.
Get paid through the app

Set your own rate. Clients pay you in Goals via Stripe. You keep 85% of every payment, we handle the rest.
Shape what comes next

Your voice shapes the experience. Early coaches help us design how this works for the people you serve.

How it works

1

Apply below

Tell us about your practice, who you help, and the kind of progress you create with them.
2

We review and welcome you in

We read every application personally. You'll hear back, typically within a week.
3

Your profile goes live in the app

Your name, photo, bio, areas of focus, and price appear to users browsing for a coach.
4

Clients book you and you get to work

Clients book and pay you in the Goals app via Stripe. You meet them inside the app for sessions, messages, and plan check-ins. You keep 85% of every payment.

Who we're building this with

Hands-on practitioners with experience helping people move forward, in any domain.
Clear about the kind of progress you create, and able to describe it in a sentence.
Responsive and present for the people who choose to work with you.
Open to shaping how this grows with us.

Apply to coach

Share a little about your practice and the people you work with. We read every application and welcome new coaches in about a week.

Full name

Email

Profile photo (optional) A friendly headshot helps. JPEG, PNG, WebP, or HEIC up to 5MB. You can skip and send one later.

One-sentence pitch "I help ___ do ___"

Tell us more about your practice Your background, how you work with clients, what kind of progress people make with you.

Areas of focus e.g. career pivots, marathon training, founder coaching, habit building.

Pricing model and rate e.g. $150 per 60-minute session, $500 monthly retainer.

Links (optional) LinkedIn, Instagram, your website, anywhere we can learn more about your work.

Why coach on Goals?